Designing for a Niche – Part 2

Terminology / Lingo Associated

If you are a keen observer and do extensive research about a niche, you will find some words they are connected to and lingo that they commonly use. This words can be arranged together to convey a meaning and bring out a strong message in your design.

Have a look at the following examples:

Design 1: Human Reseource(HR) professionals generally do multi tasking at their workplace playing roles of Event Planners, Mentors, Peace makers etc. The following design reflects the feeling of HRs and it makes them proud wearing it.

Design 2: A T-Shirt campaign targeting a college alumni. The campaigner has put down the lingo associated with the niche arranged in a good typographical design. This establishes an emotional connect with the niche and makes them buy the product.

Intersecting Niches / Subset of Niches:

Sometimes when you run out of ideas for a niche you can try intersecting two niches.

Consider the following two designs made targeting two niches:

A) BULLET – MADE FOR LEGENDS:For the people who are passionate about riding a Royal Enfield Bullet. These are subset of people who love the bike Bullet Specifically and feel legedary riding it.

B) BIKE EXPEDITION:T-shirt made by our campaigner to celebrate successful Himalayan bike trip.

Design A is for people who love bullet and Design B is for people who took a Himalayan Bike trip, essentially this is an intersection of audiences interested in BIKES and HIMALAYAN ADVENTURE.

From the following diagram you can observe how design ideas have come from targeting a subset niche and intersection niches.

Spin Off Designs

When your niche has a limited audience our you are exhausted with ideas to promote them, try to make modifications and create spin off designs targeting different designs.

Here is an example how a campaiger has made spin off designs with one template

Visit the Next Lesson to know how to Launch a Campaign.

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