This article explains on how to make successful campaigns. He shares his experiences on campaigning at My dream Store.
Following are the words of Mubaid…
It’s been a long time I posted on the blog. I have been away from My Dream Store for past 2 month due to some personal reasons. I went through a tragedy. A tragedy everyone faces at some point in his/her life. Well, I got married.That means bachelor life is over. No more late night hangouts, anime, x-box etc.
Anyways, so I came back from holidays to start work on MDS again (if are new to the blog, it’s my full time job now). Somehow, I was blank. Not sure where to start. What campaign to launch? What niche to start with? There is so much to do. I started going through my older blog posts and found this article – Power of 5 Good Campaigns
So, I went through my successful campaigns and selected 2 campaigns which worked well in the past 3-4 months back, increased the pricing a bit and re-launched them. Then I went into my Facebook Ads Manager, copied the exact same campaign, ad set, targeting and re-launched the ads.. And I waited..
Exactly after 1 hour, I got an email from My Dream Store – ‘Hurray! Your campaign got a backer‘ Awesome.. Sales started running. End of Day 1, sold some 10-12 tees. Good enough to start with. Now, time to scale it like crazy.
Started applying my advanced Scaling Strategies and within a week the same campaign is doing 70-80 tees per day. Pretty awesome right?
It’s been hardly 1 week and 314 products sold with decent Rs 70k profit. The purpose of this post is to show that people generally underestimate a Successful Campaign.
A Successful Campaign is like an ASSET for you. Look at it this way, you have spent money on marketing, you have done research on Targeting, you have spent time on finding the Audience who buys in that niche. After all this, people are buying means you have cracked a Code.
A Code means – you have figured out the niche, the audience, their age, their interests etc. Who Pays Money to buy t-shirts. If they are buying once, they will buy again and again. They love spending money on their passion or their niche. They love Showing Off about their Passion or Niche.
So, you can use this info and keep selling them again and again.
Most people underestimate the power of a good successful campaign. And once they have found a successful campaign, they immediately jump to another niche OR start working to find another audience or niche. In fact, the right approach should be spend time on existing niche and thinking how can we sell to the same niche again and again Without Spending Time in Finding the Right Targeting.
It’s Easier to Sell to Same Niche Again and Again then Finding the New Niche altogether.
Hope it makes sense.. :)
The campaign which I am running is the same campaign for which I sold more than 1200 tees earlier. I wrote a Case Study also about it in THIS BLOG POST
So, if you have got a Successful Campaign before. Try launching a new and awesome design to them again. And if you do not have successful campaign, hope this post acts as a motivation to find that ONE CAMPAIGN. Once you do, you have cracked the code to that Niche which you can do to sell again and again.
Hope this was helpful guys…
Feel free to reach out to me for any help or suggestions.
You can reach me on [email protected] or follow on twitter @mubaids
PS – Lot of people have been asking me about the Video Tutorial Course (My Dream Store Domination) I promised earlier.
It’s almost done and will be launched by this month end for sure..
Talk to you soon,
About the Author:
Mubaid is one of the top campaigners of My Dream Store and is the founder of online t-shirts brand LazyNinja.in and have been selling t-shirts for past 2 years now (1 Lakhs + tees sold). He started selling on other platforms in Nov 2015 and has sold 20,000+ tees in just 2 months! He loves digital marketing and keeps experimenting with different marketing strategies. Crazy about Video Games,Anime