The Joy of Earning 50 Lacs from My Dream Store in 6 months.. :

This article explains about how Mr. Mubaid earned 50 Lakhs in Six months through My Dream Store. He shares his entire experience and adds few tips to the campaigners.

Following are the words of Mubaid…

“Hi Prashant, at least let me know if there is any hope for us? Looking forward”, I sent the first SMS

“Hi Nilesh, Any update? Looking forward to a positive reply”, sent 2nd SMS. And, I waited. I waited hoping for a positive response from any of the angel investors. The talks have been going on for months. I gave presentations, made hundreds of excel sheets. Historic projections, past statistics, 2 years plan, 3 year plan. I started to get frustrated as most of my time was going in making excels, meetings, presentations and very less on growing the business.

** TING ** the phone rang. I read with trembling hands. “Sorry Mubaid, we don’t think there is much traction right now. Please get back to us after 6 months. Keep us posted. Good luck”

** TING ** another message. “Hey buddy. I am afraid, we’ll have to pass on this opportunity for now. Good luck. Let’s stay in touch.” My heart felt heavy. I just wanted to smash the phone but it was one of the few good things I had left with me. The lump in my throat made it unable to speak and I didn’t want to show the droplets in my eyes.

I fell on the bed thinking Its Over. I am done. I am done running after investors. I am done with this startup thing. Did I fail everyone? My parents, friends, myself? I didn’t had any money left. Friends have been helping out for past couple of months. But that only piled up to my existing loans. Education loan (aahh.. the beautiful gift of MBA), company loans, personal loans. There was no other option but to take up a job which I did not wanted to do at any cost. I was screwed. I would shiver every time I got a call from SBI to pay up the education loan EMI.

After hours of sulking and feeling depressed. I opened laptop and typed in Google, ‘Resume Format for Applying to Jobs’. While I waited for it to load, browsing through my Facebook Feed I saw the My Dream Store Ad which read – Create & Sell T-Shirts without any Inventory. I remembered meeting Karthik and Satish (founders) in one of the startup events but I never seriously thought about it.

Bam! a bulb lit up in my head. The only problem I was facing was I didn’t have money for inventory for my website. Why not give it a try?

So… it has been 6 months now..

Wanna see the results? BAMMMM….

Unbelievable, right?

Even I couldn’t believe I was able to achieve so much in just 6 months. I still feel like it’s a dream and I would wake up anytime now.
Now, let’s dive into the details how I achieved it.

Initial Investment and My First Design

Though I had read many success stories of Tee-spring, I wasn’t sure about Indian market and I did not wanted to spend lot of money in ads initially. So I decided not to spend more than Rs 300 per design per day. I wanted the designs to be scalable. I wanted to select the designs which can be easily modified and used for other niche/domains.

So my first ever campaign was something like this –

My First Campaign. Simple yet very effective

Yupp, believe it or not, it was that simple. A simple, clean design with good colors. Most of the people make a mistake of making the design too complex. But the simplest of designs sell more easily. And remember, I was just testing the market at this time.

Yupp, believe it or not, it was that simple. A simple, clean design with good colors. Most of the people make a mistake of making the design too complex. But the simplest of designs sell more easily. And remember, I was just testing the market at this time.

So, I launched the design and started some Facebook Ads targeting the Doctors. Though I was good at Facebook Ads, I spent a lot of time learning online, reading articles, watching YouTube videos about Facebook Ads, targeting, tee spring tutorials etc.

And the results were awesome. I started getting sales from Day 1. I was still scared to spend more money. I started reading about how to scale the campaigns, Face book Ads, how to increase ROI etc.

After 4-5 days, I increased the per day budget to Rs 400 per day and launched one more design by changing DOCTOR to ENGINEER. The Engineer one did not do so well. No sales even after spending Rs 1000. I stopped it and realized my FB targeting was way off. Then I spent days learning about FB targeting, how to laser target audience etc. Launched the campaign again. And Baammmm.. I started making sales.. 

Facebook Targeting is the most important thing in this business.

October 2015
I started all this on 18th Oct and by end of the month, I had made a decent profit of Rs 1.6 Lakhs. It was great to begin with but I wanted to scale it as much as possible. I launched some campaigns of the SAME DESIGN by just changing the PROFESSION. Before investing more, I wanted to learn everything that is available on internet about this model. So I spent all my time learning and taking notes.

November 2015
I always believe in GO BIG OR GO HOME. I decided to go all in. Now I knew the model works and I had learned many things about FB Ads, targeting etc.
You know what I did next? I searched on Google, “List of all professions in India”
And I started launching 5-6 campaigns daily like Crazzzyyy.
Same Design, Same Color, Same Tagline. Only the profession name will change. I became obsessed with it. Every single damn profession you could think of, I made a campaign for it.

November Sales Stats

The problem was I didn’t had so much money to invest in ads, so I talked to MDS founders and they were kind enough to initiate October payouts and I invested all that in Facebook ads.

It was absolutely crazy. I was running 35-40 campaigns at a time. That Means, 70-80 Facebook Ads at one time. 80% of the campaigns were successful. I would test every campaign for 3 days, if good sales, I would keep them else kill them immediately and try something different.

Beginning of November, I kept a target of achieving Rs.10k profit per day and I achieved that in just 5 days. I slowly kept increasing my goal.

Then I thought let’s go completely crazy and keep the most ridiculous target. And the target was –
Earning Rs 1 Lakhs Profit in ONE DAY.

Keep that goal in mind. I started to work like crazy. No other thought on mind. Only campaigns, designs, Facebook ads, tutorials. MDS guys had to keep making payout because I was spending on ads like crazy. But keep in mind, I never let any day go in negative. You can see in the image above, every day I was maintaining at least 100% ROI means if I am spending Rs 5000 in ads, I should made at least Rs 10,000 in return.

Now, my original design was slowing dying out. So I started launching campaigns in other domains/niches. At the end of the month, though I could not achieve Rs 1 Lac per day profit, I came very close. The highest was Rs 83,000/- in profit in ONE DAY.. 
And total I ended up making Rs 9.36 Lakhs in November.

December 2015
December was again awesome. Though I could not work the whole month as I had some personal things to take care of for a week. And in this month, I focused completely on designs other than professions. Gym lovers, travel lovers, photography lovers etc. I would launch 5-6 campaigns daily and 2-3 would be successful. And that’s ok because that’s how this model works. You experiment with different niches until you find the one which is successful and it will cover up the cost of all the failed ones so far. One good successful campaign will easily make Rs. 30-50k

Some successful campaigns from Nov

Achieved one more target of 1 Lakh from a single campaign

One good campaigns covers up all failed ones

Overall, December was also an awesome month.
My Dream Store had organized The Expertees Contest to see who can sell the most no. of tees in a period of time.I was the First Winner in the contest winning Rs.2.5 Lakhs added bonus which the icing on the cake..

Winning Expertees Contest

So, finally I ended up making total Rs.10 Lakhs in December.

January 2016
After Dec, I decided to take some time off as I was too burn out after launching so many campaigns. I was doing everything on my own. Designing, posting on Facebook pages, running ads, replying to comments, monitoring ads, everything single handedly.
So I took a week off, bought an X-Box 360 which was my dream for a long long time  Paid of all the credit cards debts and some personal debts (still a long list to complete though)
Almost cleared my Education Loan which would never have been possible if I had taken up a job.
In Jan I ended up making total profit of Rs.11.28 Lakhs

Fast Forward to April 2016
April has just started. I am writing this on 7th April 2016. Wanna know the stats of last 7 days?

Its insane right? 6 Lakhs in last 7 days.

The Learning’s and Advise

Here are some things I learned in last 2-3 months –
1. Its not a Get Rick Quick scheme. It takes a lot of hard work. Lot of learning. Lot of research. In early days, I went completely mad. I didn’t leave my room for days. Every day, I would spend 3-4 hours learning about Facebook Ads, marketing, targeting etc. Learn, learn and learn as much as possible. There is no substitute for it. I am going to put all my learning’s, tutorials, tips & tricks in this blog so subscribe to it.
2. Experiment – It’s all about trying out new campaigns, new niches, and new ideas. Within these 2 months, I have launched 600 successful campaigns.
3. Don’t spend too much on Ads – Start very small. Rs 200 per day are enough to test out the design. If you don’t get sales even after spending Rs 600-800, kill it and move on. Try different design or different niche.
4. Always keep an eye on return on investment (ROI)
5. Don’t Give Up – I have read every single article about selling t-shirts online and I know many people who did not find a successful campaign even after 30-40 failed campaigns. Learn from other successful campaigns. Be smart. Emulate the strategies of ones which are successful. I am so glad I did not give up when I was at the lowest point of my life. If I had taken up job that day, I wouldn’t have been writing this blog right now.

And finally. feel free to ask me anything. I would be more than happy to help you out here. Just drop me an email at [email protected]

Would love to hear from you. Share it with your friends. It’s a great model for anyone who is looking for a side income or even make a living online using My Dream Store.
Talk to you soon,

About the Author:
Mubaid is one of the top campaigners of My Dream Store and is the founder of online t-shirts brand and have been selling t-shirts for past 2 years now (1 Lakhs + tees sold). He started selling on other platforms in Nov 2015 and has sold 20,000+ tees in just 2 months! He loves digital marketing and keeps experimenting with different marketing strategies. Crazy about Video Games, Anime.

Previous Lesson